📨 Contractor’s Digest – Daily Rundown
📅 Monday, April 21, 2025
🛠 Helping Contractors Win More Jobs, Increase Profits & Avoid Costly Mistakes
🚧 Today’s Rundown
🔹 Feature Story: How to Compete (and Win) Against Lower-Priced Contractors
🔹 Business Tip: Stop Wasting Time on Window Shopper Clients
🔹 Tool Spotlight: Estimating & Lead Qualifying Tools That Save Time
🏗️ Feature Story: How to Compete (and Win) Against Lower-Priced Contractors
💸 Let’s face it: There’s always someone willing to do the job cheaper.
The question is—should you compete on price?
Here’s the truth: You don’t need to be the cheapest. You need to be the clearest.
Clients don’t want “cheap.” They want confidence that they’re making the right investment.
🔍 What Lower-Priced Competitors Can’t Offer:
✔️ Systems and structure
✔️ Professional communication
✔️ Insurance, warranties, and clear contracts
✔️ A process that protects the client from delays and surprises
✅ What You Should Do:
1️⃣ Lead with Value, Not Price
Demonstrate how your process, timelines, materials, and communication strategies mitigate risk.
2️⃣ Show What “Cheap” Really Costs
Use stories, photos, and case studies to highlight the hidden costs of bad contractors—redos, delays, ghosting, and poor workmanship.
3️⃣ Offer Tiered Packages
Let clients choose a “Good / Better / Best” option so they don’t default to the cheapest bid by default.
4️⃣ Hold the Line
The more you discount, the less they value your work. Set your price, explain your value, and walk away if it’s not a fit.
🚀 Pro Tip:
If you’re losing jobs purely on price, you don’t need lower numbers—you need stronger positioning.
📩 Want our “Pricing Objection Response Script”? Reply and we’ll send it to you.
📌 Business Tip: Stop Wasting Time on Window Shopper Clients
You know the type:
They want a quote—but don’t want to give details.
They’re “just getting numbers.”
They disappear after your free walk-through.
They're not serious—they’re shopping.
❗ The Problem:
Every site visit, proposal, and email spent on unqualified leads = time taken away from real clients and profitable jobs.
✅ The Fix: Qualify First, Pitch Second
🔹 Ask Better Pre-Screen Questions
Before you visit, ask about the timeline, budget, and decision-makers. If they can’t answer clearly, they’re probably not ready.
🔹 Use Ballpark Estimates First
Offer a broad price range on the phone or by email before committing to an in-person estimate.
🔹 Charge for Detailed Estimates or Design Work
You can credit the fee toward the project if they move forward, but don’t give it away to shoppers.
🔹 Make Them Take a Step
If they won’t fill out a short intake form or schedule a formal consult, they’re probably not serious.
🚀 Pro Tip:
Confidence is contagious. When you stop chasing every lead, better clients chase you.
📩 Want our “Client Qualification Call Script”? Reply and we’ll send it over.
⚙️ Tool Spotlight: Estimating & Lead Qualifying Tools That Save Time
📱 Top Picks:
🔹 Jobber – Automate quotes, client screening, and scheduling
🔹 NiceJob – Use reviews to pre-qualify leads and filter price shoppers
🔹 Calendly + Intake Form – Let serious clients book time and answer key questions up front
📦 Want our full “Contractor Lead Filtering Toolkit”? Reply and we’ll send it to you.
🔥 Forward this to a builder who keeps dealing with tire kickers.
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👷♂️ Compete better. Win better.
— Benjamin Patton